This article is part of Something Ventured, an ongoing series by Crunchbase News examining diversity and access to capital in the venture-backed startup ecosystem.
TORONTO (Thomson Reuters Foundation) – Struggling to find funding, technology entrepreneur Bobbie Racette was told by one investor to downplay her sexuality. “You don’t need to tell us that you’re LGBT,” she was told. “We can just leave that out of your pitch deck.”
Thought leadership has long been an undervalued aspect of a company’s brand strategy. But what is thought leadership, and why is it important?
The ultimate goal of any business is to sell more products or services. In some ways, the Internet makes it easier for us to achieve this goal. There are more opportunities to reach our target market than ever before thanks to social media, search engines and online advertising. But there’s also a lot more competition.
In order to be successful with your content marketing, it is important to understand the subtle differences between the three types of media, and how they often yield the best result when they are all intertwined.
Minority-led enterprises face unique challenges and barriers to growth that require unique solutions and marketing expertise. In addition to the economic impact caused by COVID-19, there are other common factors restricting the growth of minority businesses.
